BRAVO Foundation
An Identity with Cultural Integrity
A critical focus of the project was creating a logo and brand system that authentically represented Puerto Rico while remaining culturally respectful and free of political association. The identity needed to support a dual mission, funding technology-driven startups across the island while continuing long-standing community support initiatives. ZINC designed a distinctive visual mark and color palette that felt modern, confident, and forward-looking, allowing the foundation to stand apart in the Puerto Rican landscape while remaining inclusive, credible, and mission-focused.
Bringing the Brand to Life
With the brand established, ZINC designed and built a website that brought the new identity to life while clearly communicating the foundation’s mission and programs. The site was crafted to highlight opportunities available to Puerto Rican entrepreneurs, showcasing new initiatives designed to support innovation, education, and economic growth across the island.
In parallel, ZINC developed supporting marketing materials that extended the brand beyond the website, ensuring consistent messaging and visual presence across outreach, events, and community engagement. Together, these assets helped establish the Bravo Family Foundation as a credible, accessible, and forward-looking organization within Puerto Rico.
More Work, More Impact
Explore additional ZINC projects that showcase how strategy and creativity come together to drive measurable results.
Thoma Bravo
Navigator Global
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