DFND

DFND had a strong product foundation and loyal customer base, but their digital experience needed to do more. The brand required a Shopify website that could clearly communicate product benefits, elevate trust, and convert across multiple customer segments from elite athletes to everyday performance users. At the same time, DFND needed a partner who could move beyond design and help drive sustained growth through marketing systems, retention, and operational expansion.

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ZINC approached DFND as a brand and growth partner, not just a development vendor. The engagement focused on building a customer-centric ecommerce experience while laying the foundation for ongoing optimization and expansion. Every decision—from UX and content structure to marketing automation—was guided by how customers discover, evaluate, and repurchase DFND products.

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ZINC designed and developed a fully custom Shopify website that balances performance storytelling with conversion clarity.The experience emphasizes trust, durability, and scientific credibility while supporting high-volume product browsing and mobile-first purchasing.

Beyond the website, ZINC partnered with DFND on continuous performance optimization. This included lifecycle email marketing and retention programs built in Klaviyo, leveraging customer behavior, segmentation, and product usage data to drive repeat purchases and increase lifetime value.

ZINC also implemented and optimized key third-party ecommerce apps to support merchandising, reviews, subscriptions, and operational efficiency.

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Through a combination of strategic UX improvements, conversion optimization, and growth marketing, DFND achieved 3× revenue growth over the course of the partnership. Email marketing became a core revenue driver, consistently delivering high-performing campaigns and automated flows. The Shopify platform now supports rapid iteration, seasonal campaigns, and product expansion without sacrificing performance or brand integrity.

In parallel, ZINC helped DFND successfully launch and scale their Amazon channel, extending reach while maintaining brand consistency across platforms.

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