Growth99

Growth99 partnered with ZINC to define a refined brand presence and translate it into a modern, trust-forward digital experience. The engagement began with brand strategy, focusing on clarifying the ideal customer profile, competitive positioning, and the emotional cues that matter most in high-consideration healthcare decisions.

ZINC then designed a visual system that balanced credibility with approachability. From layout and typography to iconography and imagery, every element was crafted to create a cohesive aesthetic across a complex, content-rich website. The result is a polished, scalable design language that feels confident, human, and purpose-built for Growth99’s audience—across both desktop and mobile experiences.

Scalable Visual Design

A defining component of the Growth99 project was the creation of a custom brand image library designed to scale visual consistency across the site. Rather than relying on generic stock photography, ZINC developed a tailored visual system aligned to Growth99’s ideal customer profile and brand personality.

Using human-directed AI tools, ZINC guided image creation with clear strategic intent—defining tone, demographics, environments, and emotional cues to ensure every visual reinforced trust and relevance. This approach allowed Growth99 to maintain a consistent, ownable look across dozens of pages while remaining flexible enough to evolve as the brand grows.

‍