Pivot

Pivot partnered with ZINC to reimagine how their brand and digital experience communicated trust, clarity, and behavioral impact.

As a technology-enabled health platform focused on smoking cessation and long-term well-being, Pivot needed a brand strategy and website experience that could balance science with empathy—while driving measurable conversion.

Where Brand Strategy Meets Performance

ZINC began the engagement with brand strategy, clarifying Pivot’s value proposition, audience needs, and emotional positioning. The goal was to create a modern, human-centered look and feel that reflected Pivot’s unique blend of science, technology, and compassion, while remaining accessible to both healthcare partners and end users.

From there, ZINC designed and built a conversion-focused website on Webflow, translating the brand strategy into a clean, scalable digital system. The design emphasized clarity, credibility, and ease of navigation, ensuring Pivot’s story, outcomes, and offering were immediately understood. Thoughtful typography, iconography, and visual hierarchy helped guide users toward key actions without overwhelming them.

Portfolio

More Work, More Impact

Explore additional ZINC projects that showcase how strategy and creativity come together to drive measurable results.

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DFND

Performance brand partnered with ZINC on a brand centric site and conversion-led marketing growth.

FAQs

Get answers to your most pressing questions about our web design services.

What is the turnaround time?

Our typical turnaround time for web design projects is between 4 to 6 weeks. This timeframe can vary based on project complexity and client feedback. We prioritize quality and ensure every detail meets your expectations.

What are the costs?

Costs for our web design services depend on various factors, including project scope and features. We offer customized quotes to fit your specific needs. Contact us for a detailed estimate.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization prepares your website to be understood and featured in AI search results. Instead of optimizing just for Google keywords, AEO ensures your content answers real questions clearly so AI systems surface your brand first.

What platforms do you use?

We design websites using various platforms, including WordPress, Shopify, and custom solutions. Our choice depends on your business needs and goals. We ensure the best fit for your project.

How does ZINC integrate AEO into websites?